Ë È Ò Å Ð À Ò Ó Ð À

 

1.     Çàêîí Ðåñïóáëèêè Óçáåêèñòàí «Îá îáðàçîâàíèè». Òàøêåíò. 2003.

2.     Ïîëîæåíèå «Îá èòîãîâîé ãîñóäàðñòâåííîé àòòåñòàöèè âûïóñêíèêîâ âûñøèõ ó÷åáíûõ çàâåäåíèé Ðåñïóáëèêè Óçáåêèñòàí». Òàøêåíò, 1998.

3.     Åðìàêîâà Å.À., Îëåéíèêîâ Å.À. Ðóêîâîäñòâî ïî âûïîëíåíèþ äèïëîìíûõ ðàáîò. –Ì.: Âûñø. øê., 1988.

4.     Àáäóàçèçîâ À.À. Ìåòîäè÷åñêèå óêàçàíèÿ è ðóêîâîäñòâî ïî âûïîëíåíèþ âûïóñêíîé êâàëèôèêàöèîííîé ðàáîòû áàêàëàâðà ïî íàïðàâëåíèþ Â.050400-«Òåëåêîììóíèêàöèè». –Òàøêåíò: ÒÝÈÑ, 1999.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ïðèëîæåíèå 1

 

ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ

ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ

 

 

 

       Ðàçðåøàþ

 

äîïóñòèòü ê çàùèòå

 

Çàâ. êàôåäðîé ___________________

 

"______" _________________200   ã.

 

 

 

 

 

 

 

ÂÛÏÓÑÊÍÀß ÊÂÀËÈÔÈÊÀÖÈÎÍÍÀß ÐÀÁÎÒÀ ÁÀÊÀËÀÂÐÀ

 

 

íà òåìó ____________________________________________________________________

 

____________________________________________________________________

 

____________________________________________________________________

 

 

 

 

 

 

 

 

                                      Âûïóñêíèê _______________________________

 

                                      Ðóêîâîäèòåëü______________________________

 

                                      Ðåöåíçåíò__________________________________

 

Ïðèëîæåíèå 2

 

ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ

ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ

 

 

Ôàêóëüòåò________________________Êàôåäðà____________________________

 

Íàïðàâëåíèå_________________________________________________________

                            

                                                                                            Óòâåðæäàþ

Çàâ. êàôåäðîé ___________________

      "______" _________________200   ã.

 

Ç À Ä À Í È Å

íà âûïóñêíóþ êâàëèôèêàöèîííóþ ðàáîòó áàêàëàâðà

_______________________________________________________________

(ôàìèëèÿ, èìÿ, îò÷åñòâî)

 

1.Òåìà ðàáîòû ___________________________________________________________________

 

________________________________________________________________________________

 

óòâåðæäåíà ïðèêàçîì ïî óíèâåðñèòåòó  îò   «____»_________  200  ã.  ¹ ______

 

2.    Ñðîê ñäà÷è ñòóäåíòîì çàêîí÷åííîé ðàáîòû ________________________________________

 

3. Èñõîäíûå äàííûå ê ðàáîòå_______________________________________________________ ________________________________________________________________________________________________________________________________________________________________

4. Ñîäåðæàíèå ðàñ÷åòíî-ïîÿñíèòåëüíîé çàïèñêè  (ïåðå÷åíü ïîäëåæàùèõ ðàçðàáîòêå âîïðîñîâ) ________________________________________________________________________________
________________________________________________________________________________

_______________________________________________________________________________

5.    Ïåðå÷åíü ãðàôè÷åñêîãî ìàòåðèàëà (ñ òî÷íûì óêàçàíèåì îáÿçàòåëüíûõ ÷åðòåæåé) ____________________________________________________________________________
____________________________________________________________________________

6. Êîíñóëüòàíò ïî ÂÊÐ

 

Ðàçäåë

 

Êîíñóëüòàíò

Ïîäïèñü, äàòà

Çàäàíèå âûäàë

Çàäàíèå ïðèíÿë

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Äàòà âûäà÷è çàäàíèÿ ________________________________________________                                                                   

                                                              

                                                        Ðóêîâîäèòåëü ___________________________

                                                                                                (ïîäïèñü)

                                                        Çàäàíèå ïðèíÿë ê èñïîëíåíèþ _____________

                                                                                                                     (ïîäïèñü)

Ïðèëîæåíèå 3

 

Äåêàíó ôàêóëüòåòà___________________

 

___________________________________

 

Îò ñòóäåíòà ãðóïïû__________________

                                                                                        

                                                                                         íàïðàâëåíèÿ________________________

 

___________________________________

 

_________ _________________________

                                                                                                   (ôàìèëèÿ, èìÿ, îò÷åñòâî)

 

__________________________________

 

 

ÇÀßÂËÅÍÈÅ

 

             Ïðîøó óòâåðäèòü ìíå òåìó âûïóñêíîé êâàëèôèêàöèîííîé ðàáîòû _______________

________________________________________________________________________________________________________________________________________________________________________________________________________________________

è íàçíà÷èòü ðóêîâîäèòåëåì êâàëèôèêàöèîííîé ðàáîòû_________________________ ________________________________________________________________________

(ôàìèëèÿ, èìÿ, îò÷åñòâî)

 

ìåñòî ðàáîòû ____________________________________________________________

 

äîëæíîñòü ______________________________________________________________

 

ó÷åíàÿ ñòåïåíü è çâàíèå ___________________________________________________

 

"____" __________________200   ã.                                 __________________________

                                                                                                    (ïîäïèñü ñòóäåíòà)

 

Ñîãëàñåí áûòü ðóêîâîäèòåëåì óêàçàííîé êâàëèôèêàöèîííîé ðàáîòû

 

"____" __________________200   ã.                                 __________________________

                                                                                               (ïîäïèñü ðóêîâîäèòåëÿ)

 

Àäðåñ ñòóäåíòà: __________________________________________________________

 

Ñëóæåáíûé òåëåôîí ðóêîâîäèòåëÿ:_________________________________________

 

Çàâ. êàôåäðîé _______________________                      Äåêàí___________________

                                 (ïîäïèñü)                                                               (ïîäïèñü)  

 

 

 

 

Ïðèëîæåíèå 4

 

 

 

 

                                                                                                             ÓÒÂÅÐÆÄÀÞ

                                                                                                           

                                                                                Äåêàí ôàêóëüòåòà_______________________

                                                                                         

                                                                                                      

                                                                                                      "____" _________200   ã.

 

 

Ó×ÅÒÍÛÉ ËÈÑÒ

ÂÛÏÎËÍÅÍÈß ÂÛÏÓÑÊÍÎÉ ÊÂÀËÈÔÈÊÀÖÈÎÍÍÎÉ ÐÀÁÎÒÛ

 

 

Ñòóäåíòîì __________________________________ ôàêóëüòåòà ______________________

_____________________________________________________________________________

                                                (ôàìèëèÿ, èìÿ, îò÷åñòâî)

Òåìà________________________________________________________________________

      

____________________________ ________________________________________________

       

 

Òåìà çàêðåïëåíà ïðèêàçîì  ¹______ "____" ______________200   ã.

 

Ðóêîâîäèòåëü ________________________________________

 

Ñðîê çàùèòû  _________________ Îòñðî÷êà_______________

 

 

¹

ï/ï

 

Íàèìåíîâàíèå ðàçäåëà

 

Ñðîê âûïîëíåíèÿ

Ïðîöåíò       îò îáùåãî îáúåìà ðàáîò

Ôàêòè÷åñêè âûïîëíåíî (â

 ïðîöåíòàõ)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Çàâ. êàôåäðîé _____________________________________

 

Ðóêîâîäèòåëü______________________________________

 

Âûïóñêíèê________________________________________

 

 

 

Ïðèëîæåíèå 5

 

ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ

ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ

 

 

ÎÒÇÛÂ ÐÓÊÎÂÎÄÈÒÅËß

 

íà âûïóñêíóþ êâàëèôèêàöèîííóþ ðàáîòó áàêàëàâðà_______________________

 

 

íà òåìó______________________________________________________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ïðèëîæåíèå 6

 

ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ

ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ

 

 

 Ð Å Ö Å Í Ç È ß

 

íà âûïóñêíóþ êâàëèôèêàöèîííóþ ðàáîòó áàêàëàâðà_______________________

 

 

íà òåìó______________________________________________________________

 

____________________________________________________________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ïðèëîæåíèå 7

 

ÎÔÎÐÌËÅÍÈÅ  ÎÃËÀÂËÅÍÈß  ÂÊÐ

                                                                                                                                 Îáðàçåö

 

ÎÃËÀÂËÅÍÈÅ

 

       Ââåäåíèå  ……………………………………………………………………….5

      1. Ìåòîäè÷åñêèå îñíîâû èçó÷åíèÿ è àíàëèçà ðûíêà    ………………….……8                              

         1.1. Ñóùíîñòü, öåëè è îñíîâíûå çàäà÷è ìàðêåòèíãà   ………………..……8                     

         1.2. Ñèñòåìà ïîêàçàòåëåé, èñïîëüçóåìûõ äëÿ èññëåäîâàíèÿ ðûíêà ……..15

         1.3. Ìåòîäû ìàðêåòèíãîâûõ èññëåäîâàíèé………………….…………….22                                                                     .     2. Ñîâðåìåííîå ñîñòîÿíèå ñôåðû ïî÷òû  â Óçáåêèñòàíå…….……………...28  

          2.1. Àíàëèç ñîñòîÿíèÿ ñôåðû è ðûíêà óñëóã ïî÷òîâîé ñâÿçè ………..…. 28

          2.2. Îñîáåííîñòè ðûíêà óñëóã ïî÷òîâîé ñâÿçè………… …………………38              

      3. Îñíîâíûå íàïðàâëåíèÿ îðãàíèçàöèè ìàðêåòèíãîâîé ñëóæáû è

          ìàðêåòèíãîâîé äåÿòåëüíîñòè ïî÷òîâîé ñâÿçè…..…………………………48  

          3.1. Îðãàíèçàöèÿ ðåêëàìíîé äåÿòåëüíîñòè, ïðîïàãàíäû è

                 ñòèìóëèðîâàíèÿ ñáûòà …………………………………………………48

          3.2. Îñíîâíûå ôàêòîðû ïîâûøåíèÿ ýôôåêòèâíîñòè 

                  ìàðêåòèíãîâîé äåÿòåëüíîñòè   ………………………………………..55                                                                    

         3.3. Ôîðìèðîâàíèå ñëóæáû ìàðêåòèíãà    ………………………………. .62                                     

      Çàêëþ÷åíèå ……………………………………………………………………70                                .     Ñïèñîê ëèòåðàòóðû   …………………………………………………………..73

      Ïðèëîæåíèÿ   ………………………………………………….……………….75

 

 

 

 

 

 

 

 

 

 

                         Ìåòîäè÷åñêèå óêàçàíèÿ è ðóêîâîäñòâî ïî âûïîëíåíèþ                      

             

              âûïóñêíîé êâàëèôèêàöèîííîé ðàáîòû áàêàëàâðà

                                      

                                      ïî íàïðàâëåíèþ «Ïî÷òîâàÿ ñëóæáà»

 

 

 

 

 

Ðàññìîòðåíû íà çàñåäàíèè êàôåäðû

 

«Àâòîìàòèçàöèÿ ïî÷òîâîé ñëóæáû»

 

è ðåêîìåíäîâàíû ê ïå÷àòè ÍÌÑ ÒÓÈÒ

 

Ïðîòîêîë ¹         îò  «_____» _________2003 ã.

 

 

 

 

 

 

Ñîñòàâèòåëè:                                              Øåãàé  Ð. Ã.

                                                                        Ìóìèíîâ Í.À.

 

Îòâåòñòâåííûé ðåäàêòîð:                       Îìîíîâ Á. Ø.

 

Êîððåêòîð:                                                  

 
 
 
 
 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 

 

 

 

Õîæàëåïåñîâà Þ.Í.

 

 

Õîæàëåïåñîâà Þ.Í.

 

Õîæàëåïåñîâà Þ.Í.