1.
Çàêîí
Ðåñïóáëèêè Óçáåêèñòàí «Îá îáðàçîâàíèè». Òàøêåíò. 2003.
2.
Ïîëîæåíèå
«Îá èòîãîâîé ãîñóäàðñòâåííîé àòòåñòàöèè âûïóñêíèêîâ âûñøèõ ó÷åáíûõ çàâåäåíèé
Ðåñïóáëèêè Óçáåêèñòàí». Òàøêåíò, 1998.
3.
Åðìàêîâà
Å.À., Îëåéíèêîâ Å.À. Ðóêîâîäñòâî ïî âûïîëíåíèþ äèïëîìíûõ ðàáîò. –Ì.: Âûñø. øê.,
1988.
4.
Àáäóàçèçîâ
À.À. Ìåòîäè÷åñêèå óêàçàíèÿ è ðóêîâîäñòâî ïî âûïîëíåíèþ âûïóñêíîé
êâàëèôèêàöèîííîé ðàáîòû áàêàëàâðà ïî íàïðàâëåíèþ Â.050400-«Òåëåêîììóíèêàöèè».
–Òàøêåíò: ÒÝÈÑ, 1999.
Ïðèëîæåíèå 1
ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ
ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ
ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ
äîïóñòèòü
ê çàùèòå
Çàâ.
êàôåäðîé ___________________
"______"
_________________200 ã.
ÂÛÏÓÑÊÍÀß ÊÂÀËÈÔÈÊÀÖÈÎÍÍÀß
ÐÀÁÎÒÀ ÁÀÊÀËÀÂÐÀ
íà òåìó
____________________________________________________________________
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____________________________________________________________________
Ðóêîâîäèòåëü______________________________
Ðåöåíçåíò__________________________________
Ïðèëîæåíèå 2
ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È
ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ
ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ
Ôàêóëüòåò________________________Êàôåäðà____________________________
Íàïðàâëåíèå_________________________________________________________
Çàâ. êàôåäðîé ___________________
"______" _________________200 ã.
Ç À Ä À Í È Å
íà âûïóñêíóþ êâàëèôèêàöèîííóþ ðàáîòó áàêàëàâðà
_______________________________________________________________
(ôàìèëèÿ, èìÿ, îò÷åñòâî)
1.Òåìà ðàáîòû ___________________________________________________________________
________________________________________________________________________________
óòâåðæäåíà ïðèêàçîì ïî óíèâåðñèòåòó îò «____»_________ 200 ã. ¹ ______
2. Ñðîê ñäà÷è ñòóäåíòîì çàêîí÷åííîé ðàáîòû ________________________________________
3.
Èñõîäíûå äàííûå ê ðàáîòå_______________________________________________________
________________________________________________________________________________________________________________________________________________________________
4. Ñîäåðæàíèå
ðàñ÷åòíî-ïîÿñíèòåëüíîé çàïèñêè
(ïåðå÷åíü ïîäëåæàùèõ ðàçðàáîòêå âîïðîñîâ)
________________________________________________________________________________
________________________________________________________________________________
_______________________________________________________________________________
5. Ïåðå÷åíü
ãðàôè÷åñêîãî ìàòåðèàëà (ñ òî÷íûì óêàçàíèåì îáÿçàòåëüíûõ ÷åðòåæåé)
____________________________________________________________________________
____________________________________________________________________________
6. Êîíñóëüòàíò ïî ÂÊÐ
Ðàçäåë |
Êîíñóëüòàíò |
Ïîäïèñü, äàòà |
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Çàäàíèå âûäàë |
Çàäàíèå ïðèíÿë |
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Äàòà âûäà÷è çàäàíèÿ ________________________________________________
Ðóêîâîäèòåëü ___________________________
(ïîäïèñü)
Çàäàíèå ïðèíÿë ê èñïîëíåíèþ _____________
(ïîäïèñü)
Äåêàíó ôàêóëüòåòà___________________
___________________________________
Îò ñòóäåíòà ãðóïïû__________________
íàïðàâëåíèÿ________________________
___________________________________
_________ _________________________
(ôàìèëèÿ, èìÿ, îò÷åñòâî)
__________________________________
ÇÀßÂËÅÍÈÅ
Ïðîøó óòâåðäèòü ìíå òåìó âûïóñêíîé êâàëèôèêàöèîííîé ðàáîòû _______________
________________________________________________________________________________________________________________________________________________________________________________________________________________________
è íàçíà÷èòü ðóêîâîäèòåëåì êâàëèôèêàöèîííîé ðàáîòû_________________________ ________________________________________________________________________
(ôàìèëèÿ, èìÿ, îò÷åñòâî)
ìåñòî ðàáîòû ____________________________________________________________
äîëæíîñòü ______________________________________________________________
ó÷åíàÿ ñòåïåíü è çâàíèå ___________________________________________________
"____" __________________200 ã. __________________________
(ïîäïèñü ñòóäåíòà)
Ñîãëàñåí áûòü ðóêîâîäèòåëåì óêàçàííîé êâàëèôèêàöèîííîé ðàáîòû
"____" __________________200 ã. __________________________
(ïîäïèñü ðóêîâîäèòåëÿ)
Àäðåñ ñòóäåíòà: __________________________________________________________
Ñëóæåáíûé òåëåôîí ðóêîâîäèòåëÿ:_________________________________________
Çàâ. êàôåäðîé _______________________ Äåêàí___________________
(ïîäïèñü) (ïîäïèñü)
Ïðèëîæåíèå 4
ÓÒÂÅÐÆÄÀÞ
Äåêàí ôàêóëüòåòà_______________________
"____" _________200 ã.
Ó×ÅÒÍÛÉ ËÈÑÒ
ÂÛÏÎËÍÅÍÈß ÂÛÏÓÑÊÍÎÉ ÊÂÀËÈÔÈÊÀÖÈÎÍÍÎÉ ÐÀÁÎÒÛ
Ñòóäåíòîì __________________________________ ôàêóëüòåòà ______________________
_____________________________________________________________________________
(ôàìèëèÿ, èìÿ, îò÷åñòâî)
Òåìà________________________________________________________________________
____________________________ ________________________________________________
Òåìà çàêðåïëåíà ïðèêàçîì ¹______ "____" ______________200 ã.
Ðóêîâîäèòåëü ________________________________________
Ñðîê çàùèòû _________________ Îòñðî÷êà_______________
¹ ï/ï |
Íàèìåíîâàíèå ðàçäåëà |
Ñðîê âûïîëíåíèÿ |
Ïðîöåíò îò îáùåãî îáúåìà ðàáîò |
Ôàêòè÷åñêè âûïîëíåíî (â ïðîöåíòàõ) |
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Çàâ. êàôåäðîé _____________________________________
Ðóêîâîäèòåëü______________________________________
Âûïóñêíèê________________________________________
Ïðèëîæåíèå 5
ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È
ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ
ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ
ÎÒÇÛÂ ÐÓÊÎÂÎÄÈÒÅËß
íà âûïóñêíóþ êâàëèôèêàöèîííóþ ðàáîòó áàêàëàâðà_______________________
íà òåìó______________________________________________________________
Ïðèëîæåíèå 6
ÓÇÁÅÊÑÊÎÅ ÀÃÅÍÒÑÒÂÎ ÑÂßÇÈ È
ÈÍÔÎÐÌÀÒÈÇÀÖÈÈ
ÒÀØÊÅÍÒÑÊÈÉ ÓÍÈÂÅÐÑÈÒÅÒ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÒÅÕÍÎËÎÃÈÉ
Ð Å Ö Å Í Ç È ß
íà âûïóñêíóþ êâàëèôèêàöèîííóþ ðàáîòó áàêàëàâðà_______________________
íà òåìó______________________________________________________________
____________________________________________________________________
Ïðèëîæåíèå 7
ÎÔÎÐÌËÅÍÈÅ ÎÃËÀÂËÅÍÈß ÂÊÐ
Îáðàçåö
ÎÃËÀÂËÅÍÈÅ
Ââåäåíèå
……………………………………………………………………….5
1. Ìåòîäè÷åñêèå îñíîâû
èçó÷åíèÿ è àíàëèçà ðûíêà
………………….……8
1.1. Ñóùíîñòü, öåëè è îñíîâíûå çàäà÷è ìàðêåòèíãà ………………..……8
1.2. Ñèñòåìà ïîêàçàòåëåé, èñïîëüçóåìûõ äëÿ èññëåäîâàíèÿ ðûíêà ……..15
1.3. Ìåòîäû ìàðêåòèíãîâûõ èññëåäîâàíèé………………….…………….22 . 2. Ñîâðåìåííîå ñîñòîÿíèå ñôåðû ïî÷òû â Óçáåêèñòàíå…….……………...28
2.1. Àíàëèç ñîñòîÿíèÿ ñôåðû è ðûíêà óñëóã ïî÷òîâîé ñâÿçè ………..…. 28
2.2. Îñîáåííîñòè ðûíêà óñëóã ïî÷òîâîé ñâÿçè………… …………………38
3. Îñíîâíûå íàïðàâëåíèÿ îðãàíèçàöèè
ìàðêåòèíãîâîé ñëóæáû è
ìàðêåòèíãîâîé äåÿòåëüíîñòè ïî÷òîâîé
ñâÿçè…..…………………………48
3.1. Îðãàíèçàöèÿ ðåêëàìíîé äåÿòåëüíîñòè, ïðîïàãàíäû è
ñòèìóëèðîâàíèÿ ñáûòà …………………………………………………48
3.2. Îñíîâíûå ôàêòîðû ïîâûøåíèÿ ýôôåêòèâíîñòè
ìàðêåòèíãîâîé äåÿòåëüíîñòè ………………………………………..55
3.3. Ôîðìèðîâàíèå ñëóæáû ìàðêåòèíãà ………………………………. .62
Çàêëþ÷åíèå ……………………………………………………………………70 . Ñïèñîê ëèòåðàòóðû …………………………………………………………..73
Ïðèëîæåíèÿ
………………………………………………….……………….75
Ìåòîäè÷åñêèå óêàçàíèÿ è ðóêîâîäñòâî ïî
âûïîëíåíèþ
âûïóñêíîé êâàëèôèêàöèîííîé ðàáîòû áàêàëàâðà
ïî íàïðàâëåíèþ «Ïî÷òîâàÿ ñëóæáà»
Ðàññìîòðåíû íà çàñåäàíèè êàôåäðû
«Àâòîìàòèçàöèÿ ïî÷òîâîé ñëóæáû»
è ðåêîìåíäîâàíû ê ïå÷àòè ÍÌÑ ÒÓÈÒ
Ïðîòîêîë ¹ îò «_____»
_________2003 ã.
Ñîñòàâèòåëè: Øåãàé Ð. Ã.
Ìóìèíîâ Í.À.
Îòâåòñòâåííûé ðåäàêòîð: Îìîíîâ Á. Ø.
Êîððåêòîð:
Õîæàëåïåñîâà
Þ.Í.
Õîæàëåïåñîâà
Þ.Í.
Õîæàëåïåñîâà
Þ.Í.